Chie Endo

CREATOR · photographer · CREATIVE DIRECTOR · AUSTIN, TX

Chie
Endo

Photographer, social media expert and fashion sis.
I make people look good on camera, then show you how I did it.

Chie Endo in a yellow corset, white tiered skirt and silk headscarf, sitting on a wheelbarrow outdoors
currently: NOT sorting 13,000 videos

photographer ✦ creative director ✦ social media therapist ✦ vintage collector ✦ fashion sis ✦

Chie laughing as she walks through a garden carrying a blue watering can and flowers

Professional overthinker. Semi-professional fashion sis.

I quit corporate at 23, moved to Bali, and built a career behind the camera. Now I co-run a creative studio in Austin, and I spend most of my days getting other people comfortable in front of a lens. I'm still working on that part myself.

This is where I share what I know about content, style and building a creative life, plus whatever I'm obsessed with this week.

Read my story →

On my feed

What I talk about

01

Getting on camera

Why you're not posting (I know, I did it too), and how to get over it. Social media therapy, basically.

02

Style

Vintage finds, secondhand hunting, and a closet that's technically an archive at this point.

03

Content that looks good

Photography, creative direction, and the AI tools I actually use to edit faster.

04

Life, as it happens

Travel, my husband, my dog, and the slow work of building a life I can run from anywhere.

Latest posts

More on Instagram ↗

Behind the camera

A few things I've shot and directed

Campaigns, editorials and content for beauty, wellness and fashion brands, mostly through Eani Creative, the studio I co-founded.

See more at Eani ↗
Beauty editorial: model with bold green and pink makeup biting a watermelon rind Editorial portrait from a model test shoot Fashion editorial: two models in suits suspended on wires like marionettes Editorial portrait from a model test shoot

Let's work together

Brand partnerships

Content that looks like a creative director made it, because one did. Fashion, beauty, travel, and tools I use.

Get my media kit →

Coaching

1:1 for women who know they should be posting and keep finding reasons not to. I know all the reasons. Mindset first, then a content system.

See coaching →

Speaking

Talks and panels on showing up online, building a creative business, and using AI without losing your voice.

Book me →