Chie Endo

UGC

UGC from someone who usually directs the shoot.

Most UGC creators are learning to film. I've spent years directing campaigns for beauty, wellness and fashion brands, and now I'm also the one on camera. You get the person your audience trusts and the creative director who knows what makes them stop scrolling, in one booking.

Send me a brief See me on camera

Who's on camera

Rooted in Austin. Filmed everywhere.

I'm a 31-year-old creative director with deep roots and a real community in Austin, and a life I can run from anywhere. My husband and I are on a plane almost every month, often more than once, and we've traveled to over 40 countries together. Our families are spread between Tokyo, Shanghai, Phnom Penh, Dallas, New York and Florida, so "going home for the holidays" usually involves a passport.

In between: shoots and laptops, vintage shops, too many skincare steps, and a dog who makes regular cameos. If your product fits into a real, well-traveled, slightly chaotic life, it fits into mine, and I can film it in more places than most.

Beauty & skincareWellnessFashion & vintageTravel & stays40+ countriesPacking & carry-onHome & lifestylePetsArt & cultureCreator tools & AI

What I make

Videos that don't look like ads. Even though they are.

Talking-to-camera reviews

Honest, specific, me telling a friend why I'd buy it again. The format that converts.

Routines & GRWM

Your product in the middle of a real morning, a real get-ready, or a real trip.

Demos & unboxings

Hands, textures, before-and-after, and the detail shots a photographer actually knows how to light.

Voiceover + b-roll

Cinematic lifestyle footage with a script on top. Great for paid ads and product pages.

Hook variations

Multiple openings for the same video so your team can test what stops the scroll.

Lifestyle photos

Because I'm a photographer, add product and lifestyle stills from the same shoot.

Why brands book me

The creator and the creative director.

I write the concept

Send the product and the goal. I'll come back with the angle, the hooks and the shot list, so you're not writing scripts for a creator.

It looks expensive

Lighting, framing and edit from someone who does this for campaigns, still shot natively so it feels like a post, not a production.

I know the platforms

I run social for brands at my agency. Your videos come built for how Reels, TikTok and paid ads actually perform.

Easy to work with

Clear brief, clear timeline, revisions handled like a professional. Agency habits, creator speed.

On camera

How I show up on screen

My latest reels, straight from Instagram. Sample UGC is available on request.

More on Instagram ↗

Want to see campaign work I've directed? See my portfolio.

How it works

Brief to files in your inbox.

  1. Send a brief

    Product, goal, where it'll run, and any must-say lines. A rough brief is fine.

  2. I pitch the concept

    Angles, hooks and a shot list for you to approve before I film anything.

  3. I film and edit

    Shot, edited and captioned, with hook variations if you asked for them.

  4. You get the files

    Final videos plus raw footage if it's in your package. Revisions included.

Rates depend on the number of videos, edit style, and how and where you'll use them (organic, paid, whitelisting). Send a brief and I'll reply with a rate card and a timeline.

Have a product that needs a face?

Send me the brief, even a rough one. I'll reply with ideas, a rate card and a timeline.

Send me a brief Or DM me on Instagram